MAKING AND IMPACT. 

Getting ROI on employer branding can feel like a game of Three-card Monte. Organizations struggle to separate themselves as a unique employer of choice. Creating authentic stories that showcase your company culture takes time. Below are some areas that I specialize in.

 

AREAS OF EXPERTISE.

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Storytelling

My articles cover a range of topics such as video testimonial steps or how to create a recruitment marketing tool.

SEO Strategy

SEO is constantly changing and adapting. Staying ahead of your competitors is paramount when it comes to attracting talent. 

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AI Tools

Now with AI, recruitment marketing technology will become available for demo and testing.

Employer Brand Strategy

Start by defining what your organization stands for, its mission, values, and unique characteristics that differentiate it from other companies. 

Career Site Optimization

It’s imperative that every career site page has personalization for new and returning visitors in-order to improve page visits, duration and conversion goals.

Creative Copywriting

Many years as geeky Sourcer, I have a passion for innovative ways to attract talent. Explore some of these trends with me.