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Nailing Down Recruitment Marketing Conversion Goals

Nailing Down Recruitment Marketing Conversion Goals

Job Advertising, Recruitment Marketing, SEO

Understanding Conversion in Recruitment Marketing So, what exactly counts as a ‘conversion’ in recruitment marketing? A conversion boils down to an action taken by a user or job seeker that gets you closer to your hiring goals. It could be applying for a...
Three Ways to Ensure Recruiters Will Use Your CRM

Three Ways to Ensure Recruiters Will Use Your CRM

Career Site, CRM, Recruitment Marketing

Once upon a time, someone in HR or Talent Acquisition signed off on a Recruitment CRM, and now the worst possible thing has happened, low adoption or zero CRM usage. However, you can avoid these dreaded low adoption issues. Here’s how:   First, you’ll need to...
Consider These Key Metrics in Your Social Media Recruitment Marketing Campaigns

Consider These Key Metrics in Your Social Media Recruitment Marketing Campaigns

Recruitment Marketing, SEO

With employer brand budgets getting cut, Recruitment Marketing professionals are nervous as a long-tailed cat in a room full of rocking chairs. Now is the time to really look at those social media metrics. First, you need to know the essential key metrics of social...
Lost Opportunities: The Consequences of Misaligned Recruitment Marketing

Lost Opportunities: The Consequences of Misaligned Recruitment Marketing

Recruitment Marketing

I’ll never forget when I got a call from the VP of Talent Acquisition.  It lasted about 10 minutes, but it was one of the worst calls I’ve gotten as an Employer Brand Manager.  He got reamed by the CMO who had gotten a call from the CEO about images he saw all over...
How to Attract Applicants with Job Titles

How to Attract Applicants with Job Titles

Career Site, Recruitment Marketing

The candidate’s journey ends when the job title is uncommon or confusing.  The reason why so many companies struggle to attract applicants to their jobs is often due to job titles and then the job description.  Common vs Uncommon Job Titles Job seekers usually...
Spending Too Much on Indeed Ads, Then Do This

Spending Too Much on Indeed Ads, Then Do This

Job Advertising, Recruitment Marketing

Read this. Focus. Put down the Starbucks for a sec. In case you’ve been living in a cave for the last 10 years, Indeed.com is the top job board today and they can be a serious budget buster if you don’t know what you’re doing, and chances are probably don’t.  If you...
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