Glennlist Blog
Discover and Explore Recruitment Marketing and Employer Branding
Nailing Down Recruitment Marketing Conversion Goals
Understanding Conversion in Recruitment Marketing So, what exactly counts as a 'conversion' in recruitment marketing? A conversion boils down to an action taken by a user or job seeker that gets you closer to your hiring goals. It could be applying for a job, clicking...
The Good, Bad, and Ugly of Tracking Conversions from Indeed’s Sponsored Jobs.
In the past, recruiting was a simple affair. Recruiters would post jobs on traditional job boards, count the applicants, and plan their budgets for the year. But then, Indeed stormed onto the scene, changing the game with its pay-per-click (PPC) model, quickly...
Revamping Your Career Site: Showcasing Your Unique Company Culture
Have you taken a look at career sites lately? You'll notice a recurring pattern – stock photos, generic video testimonials, and vague descriptions. But here's the catch: job seekers want more than that. They yearn for a genuine glimpse into your company culture...
Elevating Your Employer Brand: How Tweaking the Recruiting Process Can Work Magic
When I was part of a team called the Talent Innovation Lab at this massive IT consulting company, it took an army to change the recruitment process. Our goal was to fix up the recruiting process because it had an impact on how candidates saw us as an employer....
The Big Secret on How to Improve Candidate Experience and It’s Been Around For Years!
This job market has been like a warm O’Douls and it turns out there's this pretty big deal in the job world – candidate experience. But guess what? The recent buzz from TalentBoard.org suggests that many companies are kinda slipping up on this front. They talk a big...
How to Banish Employee Burnout
I'm going to go out on a limb here. People are getting burned out, and companies seem to have two solutions for it: letting the employee quit, or firing them. As of right now, the latter is the preferred method in the form of layoffs. Does anyone think this is the...
Three Ways to Ensure Recruiters Will Use Your CRM
Once upon a time, someone in HR or Talent Acquisition signed off on a Recruitment CRM, and now the worst possible thing has happened, low adoption or zero CRM usage. However, you can avoid these dreaded low adoption issues. Here’s how: First, you’ll need to...
Consider These Key Metrics in Your Social Media Recruitment Marketing Campaigns
With employer brand budgets getting cut, Recruitment Marketing professionals are nervous as a long-tailed cat in a room full of rocking chairs. Now is the time to really look at those social media metrics. First, you need to know the essential key metrics of social...
Improve the Candidate Experience Using Facebook Chat on Your Career Site
Okay, hear me out. What if your recruiters used real-time chat to communicate with jobseekers? I know, I know. Recruiters are inundated with applicants, but the candidate experience is at an all-time low, with so many looking and very few receiving any response. What...
