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You want to hire the right people for the right job. But, in today’s market, attracting top talent can be a challenge if you don’t have recruitment marketing in place. Employer Branding is critical. Showcasing employee culture, creating the EVP and selling all the benefits of working at your company takes time to build. At Glennlist, you’ll find best practices, guides and the latest news and trends to help your organization in all areas of recruitment marketing especially with employer branding.
AI Social Media Recruitment Marketing
Getting ROI on a social media platform for employment advertisements can feel like a game of Three-card Monte. Attracting talent using social media, isn’t just placing an ad, it’s knowing how to generate content that resonates with your target audience. This is where Generative AI can help. It’s not replacing a job as a recruitment marketer but it’s replacing some of the tasks and guesswork that goes along with digital media ads.
Topics Covered
Storytelling
My articles cover a range of topics such as video testimonial steps or how to create a recruitment marketing tool.
SEO Strategy
SEO is constantly changing and adapting. Staying ahead of your competitors is paramount when it comes to attracting talent.
AI Tools
Now with AI, recruitment marketing technology will become available for demo and testing.
Employer Brand Strategy
Start by defining what your organization stands for, its mission, values, and unique characteristics that differentiate it from other companies.
Career Site Optimization
It’s imperative that every career site page has personalization for new and returning visitors in-order to improve page visits, duration and conversion goals.
Creative Copywriting
Many years as geeky Sourcer, I have a passion for innovative ways to attract talent. Explore some of these trends with me.
Are You Losing Candidates Like Socks in a Dryer?
Recruiters, let me ask you a question and be honest here. How many times have you forgotten to follow up with candidates? It happens a lot. Admit...
Mastering Career Site Optimization
I recently picked up running again. I couldn't imagine running without my Garmin GPS watch. It tracks all my runs, allowing me to set goals so I...
How to Attract Applicants with Job Titles
The candidate's journey ends when the job title is uncommon or confusing. The reason why so many companies struggle to attract applicants to their...
Recruitment Marketing Strategy 101: Open Funnel Career site
Two things keep a Recruitment Marketer up at night, high bounce rates and low applicant conversion rates. One of the reasons for high bounce rates...
How to Rock an Employee Video Testimonial
During the great resignation, HR grabbed anyone that was still left and begged them to do a video testimonial. 99.9% of these videos were done on a...
Spending Too Much on Indeed Ads, Then Do This
Read this. Focus. Put down the Starbucks for a sec. In case you’ve been living in a cave for the last 10 years, Indeed.com is the top job board...
recruitment marketing challenges?
The possibilities with Recruitment Marketing are nearly limitless. But here’s the deal. Attracting top talent is never easy.
The ocean of talent that is searching for new opportunities may never engage with your brand or even learn of your job openings.
Explore my topics on Recruitment Marketing tactics that will attract qualified talent to your open roles.